Software as a Fashion Statement

If you believe some of what you read then the Microsoft hardware and software launches are all about blurring lines. Lines between leisure and business, lines between gaming and working, lines between using a computer and having fun with a gadget. We are being sold a tablet that is touted to be as useful as a laptop, we are being sold a development platform that is somewhat consistent across consumer and business desktops, laptops, tablets and also mobile technology. As technologists we have no idea if any of this will work yet as developers we are enthralled but slightly scared at the consequences of these fundamental changes, as realists we doubt that Microsoft can pull it all off but as historians we we can be sure that things have now changed forever in the consumer electronics marketplace. Gone are the days that we would agonise over the specs and wonder about the longevity of our hardware devices be they desktop, laptop or mobile. We no longer care much for battery life, for upgradeability, for the number of ports it has got, for the extended warranty. We, as computers users, as smartphone users, are now software consumers. As consumers we demand fashionable gadgets that can display our fashionable software fashionably. And once our hardware has died or is too slow we will buy the next one and either transfer all our software or, possibly preferrably, just start from scratch accumulating more software on our new gadget.

Perhaps you’ll give your old gadget to the kids and they will be happy enough with while it can run the fashionable software they want it to run and after that, pass it on. The software creators in this world are vastly outnumbered by the consumers – so if you really want to reach out in this gadget obsessed age – try a little creativity.

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